When it comes to embracing a digital mindset, shifting from the centuries-old traditional system of paperwork is a battle still being fought by many enterprises in the insurance industry. While several have adopted digital means, many still rely on manual processes that require their employees to work through complex documents with customers waiting for prolonged hours for their claims to be processed.
With the advancement of deep learning techniques, artificial intelligence is constantly progressing towards living up to its promise of being able to mimic the perception, reasoning, learning, and problem-solving skills of the human mind. When it comes to the insurance industry, AI will be able to make a huge impact as the current state of ‘detect and repair’ will change to ‘predict and prevent’ thus ushering in a huge transformation in every aspect of how enterprises run their business.
Besides, through cognitive process automation technologies, insurance companies can streamline various operational processes and can leverage several benefits like enhanced customer experience, reduced frauds, efficient claim settlement, and much more. This article will further discuss the importance of AI in the insurance claims management domain and how it’s bringing about a massive transformation.
Insurance Claim Management and its Importance
At its core, insurance claims management handles all aspects of policyholder claims – from initial contact to case closure, including claim assessment, investigation, verification, evaluation, and finally, claims approval.
Efficient claims processing is the backbone of any insurance company. It helps both SMBs and larger corporations to develop strategies for risks like unscheduled delays, poor planning, etc., while keeping customers satisfied.
Challenges Faced with Traditional Methods of Claims Management
The core function of the insurance industry has gotten more complex as customer data continues to compound exponentially. The traditional methods of insurance claim usually adhere to collection of data in unstructured digital formats or through paper documents. Due to the volume and complexity of data, employees tend to spend most of their time manually analyzing the data which is tedious and time-consuming, often leading to burnouts from handling massive pools of data manually.
On the other hand, customers can also be affected by the lengthy, tedious traditional process and can suffer immensely due to the prolonged period of the procedure. Cost effectiveness, ease in claim filing, and faster claim settlement are integral aspects that customers look for in the claim process – all of which can be achieved through process automation with AI technologies.
How does Artificial Intelligence Increase Efficiencies in Insurance Claim Management?
Let’s look at how artificial intelligence can digitally transform the insurance claim industry!
Faster Claim Settlement Process
The processing of insurance claims typically requires employees to carry out several manual tasks accurately and efficiently. This is often cumbersome and requires large amounts of data collection and analysis. AI-powered solutions offer a swifter and more efficient service, particularly when it comes to filing a claim. These AI-powered solutions can simply pull up the customer’s policy from a database or CRM system, ask the customer for additional details, and then immediately initiate the claims filing process, reducing the hours of manual labor to minutes.
In the coming years, automation and AI solutions will become an integral part of the insurance claim industry. Some insurance providers have already started employing AI to make better, faster data-driven decisions and increase employees’ productivity by automating simple decisions in real-time. Providing recommendations based on claims management, data analysis, helping employees determine eligible claims, and spotting ‘red flags’ swiftly in fraudulent claims are some of the areas where AI is already being used. It reduces employees’ workload and allows them to focus on more complex tasks and be more responsive – resulting in better customer experience and higher CSAT scores.
Insurance agencies can leverage AI technology to detect fraudulent activities and patterns. Repeated filing of claims, historical rejection of claims, submitting false information, and identifying theft are some of the issues determining fraudulent activities. By clubbing together high-risk profiles based on common parameters, insurance claim agencies can closely monitor future claims raised by such customers or enterprises to prevent fraud. After conducting a thorough authorization, AI-powered tools can grant access to the claims settlement process in insurance. Besides, AI can efficiently monitor and detect any warning signs of fraudulent activity, and also alert both the insurer and the customer.
Personalized Customer-Centric Experience
With AI solutions, claim insurance industries can obtain their customers’ details efficiently. While customer data might exist in a traditional method, AI can unify datasets and gather insights from various documents to make insights easily accessible to employees across the claims processing lifecycle – allowing enterprises to provide a customer-centric and heavily personalized journey. By fully integrating AI solutions into their business operations, insurers can also reinforce existing customer relationships and take customer experiences to the next level.
Enterprises mostly rely on an ecosystem of customers, products, and solutions for different business requirements. The insurance industry is no different. As AI technologies, especially in the cognitive automation space continue to advance, the capabilities of the insurance claim industry continue to expand. From automated customer support, claims management, fraud prevention, to query resolution and quick, tailor-made product recommendations – all of these can be delivered with customized AI-powered solutions. AI is here to streamline complex processes, increase efficiencies as well as optimize operational costs in the insurance sector!
Automate Your Insurance Claim Process with E42
E42 is a no-code AI-NLP platform to create multifunctional AI workers that automate enterprise functions across verticals and domains. Our AI workers are capable of automating various tasks such as identification of risks, extracting customers’ data in real-time, enabling automated chargeback reconciliation, streamlining insurance claim procedures, and much more. To embark on your enterprise automation journey, write to us at email@example.com!